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The image of the person willing to start a business in the rural environment appears idealistic, the rural entrepreneur being considered “independent, capable of taking chances, results-oriented, optimistic, confident in their powers, hardworking and innovative”. Also, it was noted that rural entrepreneurship should be clearly focused on creating new workplaces by implementing investments in rural communities.

Courtesy of ISBE UK

Courtesy of ISBE UK

In essence, rural entrepreneurship represents that type of entrepreneurship that is able to offer added value to all type of rural resources (natural, material, financial,human) in rural areas rendering in this process mainly rural-based human resources.

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