The entrepreneurship is a dynamic process in which new companies emerge, present companies grow and those unsuccessful disappear. This represent the main characteristic of the entrepreneurship followed by innovation where new products and services and new production methods are introduced by companies that have identified new market opportunities or better ways of satisfying current demands.
This is best shown in rural entrepreneurship where it is crucial for a business to be consumer oriented and have a clear market. A third characteristic of (rural) entrepreneurship is that of small business that tend of identifying with their owners. READ MORE HERE
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